142 Years of Strawberry Thief

“Strawberry Thief”, printed textile by William Morris, 1883 (Image courtesy of the V&A Museum)

May 11: A Landmark Day in Design History

On May 11, 1883—exactly 142 years ago—William Morris registered Strawberry Thief, now one of the most iconic textile designs in history. Despite being one of his most expensive printed cottons at the time, it became a bestseller and remains one of Morris’s most recognized works. If you’re not yet familiar with it, here’s a quick introduction.

Background & Inspiration
William Morris (1834–1896) was a leading figure in the Arts and Crafts Movement and one of Britain’s most influential designers. His wallpaper and textile designs are still produced and used today. Morris was known for his stylized depictions of nature. He frequently walked through the English countryside, sketching birds, leaves, and flowers. Strawberry Thief was inspired by thrushes he observed stealing strawberries from the garden of his country home, Kelmscott Manor.

Half of the Pattern

Repeat Structure
Morris used a mirror repeat in this design—each half of the pattern reflects the other, creating a symmetrical and balanced composition. This approach allows the eye to move smoothly across the fabric, with no single element overpowering the rest.

Key Natural Elements in Strawberry Thief

Song thrushes: Based on Morris’s observations at Kelmscott Manor

Strawberries and leaves: Central motifs, referencing the birds’ activity

Acanthus leaves: Large, curling forms that structure the overall design

Stylized flowers: Interwoven details that add richness and depth

Color Palette & Printing Technique
Morris used a carefully balanced palette of indigo, crimson, and gold. The fabric was printed using indigo discharge, a technique where the entire cloth is dyed with indigo, and other colors are added by bleaching selected areas and reapplying dye. This method was labor-intensive but produced vibrant, long-lasting results.

Legacy
Strawberry Thief reflects Morris’s belief that everyday objects should be well made and beautiful. Though intended as furnishing fabric, the design shows careful structure and detail—elevating the functional through artistry.

“Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”
— William Morris